PGRI Digital Library: Thought Leadership
Brightstar Lottery Articles

Ideas to Engage Draw-Game Players & Retailers

Draw game add-ons like “Double Play” and “Plus” let players enjoy more of the games they love. What strategies can help boost player awareness and retailer support?

A program to promote a similar second chance add-on in Italy helped to increase play by 23% in the first month, providing some interesting ideas that other jurisdictions may adapt to their own communication plans.

​Mississippi, Nebraska, Rhode Island, and West Virginia lead the way in offering a new player experience through the ​remarkable possibilities of IGT’s Infinity Instants™ games.

If you were tuning-in to watch your favorite TV show, would you rather view it on a black-and-white set with “bunny-ears”  antennae or on a full-color 4K ultra-high definition  screen?

Lottery players might naturally ask  themselves a similar question when it comes  to the games they love. Scratch tickets drove  about 68% of total retail U.S. lottery sales in 2021,  a 15% increase over 2020.

And, like the medium of  television, this enduringly popular form of lottery  entertainment must continue to evolve to retain  players and add new ones.

IGT’s new Infinity Instants™ games advance the  instant-play experience by leaps and bounds  with patented digital printing technologies unlike any other in the industry.   

Lottery operators can see, for the first time, player-level ​retail lottery purchases by implementing a program of solutions from IGT. And that’s just the beginning of many benefits to players and operators. 

New research into player motivations and behaviors forecasts an exciting year ahead for the lottery industry.

“Onward and Upward” should be our mantra.

​At the mention of iLottery games, it’s often eInstants that first come to mind. But digital draw games and quick-draw games like iKeno and IGT’s hit game CASH POP™ are growth-driving portfolio additions that offer appealing new experiences for players. 

What are the benefits of Cloud Computing for lotteries and players - and is the technology ready for the lottery industry?

Lottery customers around the world joined IGT and invited experts from state government and the IT sector to consider these questions in the latest session of IGT's Players Project series.