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PGRI Digital Library: Thought Leadership
Brightstar Lottery Articles

January/February 2022

New research into player motivations and behaviors forecasts an exciting year ahead for the lottery industry.

“Onward and Upward” should be our mantra.




The trusted partner to the world’s most successful lotteries  IGT is at the forefront of lottery transformation – delivering unparalleled player experiences and industry-leading innovation.

We partner with lotteries around the globe, applying our insights and research to deliver dynamic player journeys with seamless interaction across all devices, venues, and touchpoints.

With consumers more receptive than ever to new ways of engaging with lottery, we’re applying our unique lens as an operator-supplier to provide customers with a full spectrum of solutions that accelerate retail and digital transformation.