There was a time when buying a lottery ticket was simple because it fit into people’s every day routines. You stopped at a gas station or conve- nience store, picked your numbers, paid a couple bucks, and tucked the ticket in your wallet. The system worked—because the routine worked. But those routines are vanishing. The way people shop, discover, and transact has been fundamentally transformed by the digital age. The challenge for lotteries is clear: build a strategy that matches the pace of modern consumer behavior.
