PGRI Digital Library: Thought Leadership
Intralot Articles

By Fivi Rondiri, Corporate Marketing Manager, INTRALOT USA

On Friday, December 15, 2017, New Hampshire became the 19th state to offer Keno. The game, which is administered by the New Hampshire Lottery, is on sale daily with drawings from 11 AM to 11 PM every five minutes. Moreover, the game is only permitted to be played in pouring establishments - those with a liquor license- such as bars, restau- rants, social clubs, brew pubs, ballrooms and even some sports venues.

As more and more lotteries are revolutionizing their presence in the digital world and especially those offering iLottery, it is more and more clear that a good user experience is key for bot- tom line success. There is no question, design is the focus of our digital conversations.

Time to Meet Your Players

“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others,” said Walt Disney back in the day and in that way he had successfully risen the importance of experiences over the simple “consumption” of products before anyone else was ever aware of them.

Adding value to the player experience and deliv- nusing, promotions, tournaments and more, engages the consumer, and leads to more loyal and frequent player-ship. Pre-Commitment measures on the other hand, are the main tools to engage into a sustainable and Responsible Game and have become a key component to an effective Player Services agenda.

In the classic Marketing sense, there are some simple techniques that can help generate a great promotion. For example, a catchy name that fits the theme is often more influential than the promo- tion itself. Also, a clear call-to-action results in higher participation while “limited promotions” as well as “free” giveaways always grasp the customers’ attention.