With technology powering the new products and channels launched by lotteries this year across North America, what’s on the minds of most when it comes to systems technology? Well, for one: It’s not your grandfather’s system any more.
Players are changing, game entertainment is evolving, and lotteries are on the lookout for technology that enhances the consumer’s experience, retailer operations and data security. They’re also keenly focused on the ability to bring new products – in some instances, from multiple different vendors – to market as quickly as possible to ensure relevance.
“We’re living in a world where integration is driving the player experience, and open architecture is a mandatory requirement” says Walt Eisele, CTO, Lottery for Scientific Games. “Lotteries are charged with maximizing revenues, and to do that they are going to have to bring the best, most relevant game entertainment available to their players, and bring it to them in a seamless, cohesive way no matter which vendor supplies the content or the enabling platform.”
